Keywords ranking factor Important for Search Engine

On Page in SEO is the most important part. Mostly SERP depends upon ON-Page. If your On-page is good than a slight effort on OFF-page can help you to get higher SERP ranking

Keyword use in Title Tag
Using the targeted keyword in the title tag

Not only is the title tag a strongly weighted factor by Google, but having good titles is also very important for a high CTR in SERPS. And undoubtedly your best chance to catch a searcher attention and convert into a visitor. Another point is that people tend to link to pages using the title as anchor text. Always give attention to titles, just stuffing the title tag full with keywords is bad practice. Title should be catchy for the visitors. Make the title both for Users and as well as for Crawlers

Keyword use in Domain Name
Including the targeted keyword in the domain name (e.g.

If the domain name is an exact match and aged than it is strongly weighted by Google. Owners of keyword domains are blessed, not only because of the limited availability from keyword domains, but people also tend to link to pages using the URL as anchor text.

Keywords used in URL:

Using the targeted keywords in the URL e.g (

Including keywords in the page URL is not a strongly weighted search engine ranking factor, but the point is that people tend to link to pages using the URL as anchor text. Also having your keywords bolded in the listing URL from the search engines can catch a searcher attention.

When the bots crawls the site, they firstly crawls URL’s. Therefore having keywords in URL will help in identifying what the page is about.

Keyword use in Anchor Tags

Including the targeted keyword in the anchor tags

Keywords in anchor tags are for some years an important criterion of the Google algorithm. Links from the target site to the target page weight the same as an inbound link from another site to the target page. That’s one reason why a good sites link structure is very important.

Due to penguin update the importance of anchor text has reduced. Now the Anchor text should be used very smartly.

For e.g: If Digital Marketing is your targeted keyword then you should use Digital Marketing as a Anchor text in some sites and niche keyword to another site or some words to be used.

Keyword use in Body Text
Using the targeted search term in the visible, HTML text of the page

It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.

Keyword use in H1 Tags

Creating an H1 tag with the targeted search term/phrase

The use of H1 tags is very overrated and often abused.

Make use of only 1 H1 tag in a single page

Keyword use in H2, H3, H(x) Tags

Placing targeted terms in the H2, H3 headline HTML tags

see H1 tags

Keyword use in Images Alt and Title Attributes

Using target keywords inside images alt and title attributes

Since bots are unable to view images. Alt & title text are used to tell the bots what is the image about.
When an image is used in place of anchor text, the alt acts as anchor text. Alt attributes for linked images do have some importance. It is an important ranking factor for Image search.

Keyword use in Description Meta Tag

Utilizing keywords in the description meta tag in a webpages HTML header

Utilizing a description Meta tag is important for display purposes in the SERPS, and can influence users to click on a listing. The meta description is still used as the listing description for search engines. Having your keywords bolded in the listing description from the search engines can catch a searcher attention. You can use or 2-4 important keywords in Meta description. Just stuffing the description Meta tag full with keywords is bad practice.

But many webmasters believe that Meta Description are of low values. But I still believe to use Meta Description

Keyword use in Bold/Strong Tags

Positioning keywords in HTML text with strong/bold tags


Setting words apart from the rest of the text indicates that they are important, but I haven’t seen real evidence to show this as being a real ranking factor.

Keyword use in Keywords Meta Tag

Utilizing keywords in the keywords meta tag

The keywords Meta tag is not used, and has never been used by Google.

Still some search engine uses the keywords Meta tag.


7 thoughts on “Keywords ranking factor Important for Search Engine

  1. Pingback: SEO ON PAGE « Digital Marketing

  2. Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. WordPress Seo Plugin

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