Penguin 2.0 officially announced by google


The much awaited Penguin update is finally announced by Matt Cutts. In his blog post, Cutts has given some detail about this Penguin update.

Penguin 2.0 rolled out on wednesday(22/5/2013), about 2.3% English Search Queries were affected by this next generation update. He has also mentioned that its an Algorithm update, not just a data refresh, so you can expect lot more in upcoming days.

Check out Cutts in this video to know more about Penguin 2.0 and upcoming updates from Google.

Let us know if you’ve seen any significant changes, or if the update has helped or hurt your traffic/rankings in the comments.

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