Unlocking the Power of Blockchain for Digital Marketers: Opportunities and Use Cases

Blockchain technology has gained significant attention in recent years, primarily known for its association with cryptocurrencies. However, the potential of blockchain goes beyond just digital currencies, and it has implications for various industries, including digital marketing. As digital marketers strive to find innovative solutions to enhance trust, security, and transparency, blockchain presents exciting opportunities. In…

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Setting up custom targeting in DFP for small business

Custom targeting is a very useful for show Ads based on certain criteria. Let’s take an example of a website who wants to show an Ad to user between age of 0-18 and another Ad to user between age of 21-50 by using same Ad unit. By using the custom targeting you can define your own…

Knowledge Graph Optimization – How I became an Entity

A few months ago I read the very popular post from Andrew Isidoro – I Am an Entity: Hacking the Knowledge Graph. Before that I knew very little about know the knowledge graph knew that most entries for knowledge graph are sourced from Wikipedia, freebase and that occasionally you get a Google+ result if a business…

Top Missing Digital Marketing Skills for 2014 – Infographic

According to new research carried out by OMI, Fortune 500 companies as well as other global agencies face a serious skills shortage when it comes to digital marketing. The report surveyed 747 executives from amongst the Fortune 500 companies, on the state of play with regard to digital marketing skills and training. The study highlighted…

How load time affects Google Rankings

In this pace world everyone needs everything at a tremendous pace, as like other things people want website’s also to load at lightening speed. Suppose you want to do urgent search and on search result you clicked a website whose loading time is very high, will you wait the website to load or will you…

SEO Team for 2013

The ideal SEO person does not exist. To do great SEO you need a dream team consistent of different people with different skills. Lets checkout who should be included in your SEO team The copywriter Content is King in SEO, so you need a person who loves to write a great content. He/She will be…

Penguin 2.0 officially announced by google

The much awaited Penguin update is finally announced by Matt Cutts. In his blog post, Cutts has given some detail about this Penguin update. Penguin 2.0 rolled out on wednesday(22/5/2013), about 2.3% English Search Queries were affected by this next generation update. He has also mentioned that its an Algorithm update, not just a data…

Internal links with the same anchor text

As we all are aware about Google Penguin update. Penguin keeps an eye on Anchor text spamming. Every SEO’s are now worried about their Anchor text. Here is a question, Will multiple internal links with the same anchor text hurt a site’s ranking? Here is an answer from Google’s web-spam chief Matt Cutts Please share…

Google Panda Update Version #24

Finally after so much of discussion in forums and webmaster’s thread, Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google. The previous update was Panda 23 on December 21, 2012 and it impacted 1.3% of English queries .…

SEO is Dead – Infographics

SEO is Dead? Whenever a new algorithm updates comes from Google, most of the webmasters says, “SEO is Dead“. Do you really think SEO is Dead? Lets have look an Infographic by SEOBook. From my point of view SEO will never die. SEO will be forever. SEO is not just about increasing SERP rank…

Google Algorithm updates in 2012 (Infographics)

Algorithm updates In 2012 we saw many updates from Google in their algorithms. Some of algorithms were very hilarious, when most of the webmasters thought SEO is now dead, but still SEO is there. The only way to stay in field of SEO is to update yourself with all the updates and latest trends of…

Most Common SEO Myths

When it comes to SEO, there are several myths for doing SEO. The most common myths nowadays we can see online are: SEO is Dead SEO is Spam Everyone Can do SEO Buying Links or Social Signals Will Make My Pages Rank Better The More Links I Have, the Better Good Content Will Guarantee My…

How SEO Will Change in 2013

Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scenario altogether. A massive penalty on spam sites through the EMD updates was not the only scathing step taken by Google, there are also other updates such as Penguin, etc. Google…

Google updates webmaster tool with Data Highlighter

Google updated their webmaster tool with Data Highlighter and announced the launch of a new tool to help webmasters to create rich snippet markup (structured data) for their website’s pages. The tool is a point-and-click tool that lets a webmaster click on words or phrases and add elements of structure data to it without having to go…

What Are Digital Marketing Best Practices for Reporting?

Measuring how well you drive traffic and convert leads As you might guess, we spend a lot of time making sure our digital marketing software supports reporting on key metrics – with white label of course! Why bother measuring and reporting? Well, to simplify the famous quote below, because to improve anything, you first…