Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scenario altogether. A massive penalty on spam sites through the EMD updates was not the only scathing step taken by Google, there are also other updates such as Penguin, etc. Google…
Does it appear to you that online and inbound marketing is moving rather quickly – like nearly light speed? Let’s drift back in time in just one place – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus, solely Twitter and Facebook extremely mattered? The number…
Digital marketing is something that every business is advised to do, but not many businesses fully understand. It’s one of those catchall phrases that actually refer to several things, without referring to anything in particular. To try to answer the question ‘what is digital marketing?’ let’s have a look at a few of the marketing strategies…
Digital arena is becoming more and more popular with brands as consumer have started getting connecting better in digital space. The term ‘Digital’ was associated with gadgets like camera, CD, TV etc. Now most of us can’t think of a life without digital media. As our lives become full of digital media, brands tend to…
MarTech Guide 